Insight Communication, Seven-Up Company Plc’s creative agency won the Best Campaign of the year for the Pepsi Long Throat campaign.
These latest awards have reaffirmed Pepsi as a leading carbonated soft drink in the Nigerian market that refreshes consumers across demographics.
Commenting on this award, Head of Marketing, Seven-Up Bottling Company Plc (SBC), Mr. Norden Thurston said: "We are delighted with these awards. It is a testament to the great partnership that exists between SBC & Insight Communications. We would also like to thank our loyal consumers for their continued support".
The Pepsi Long Throat campaign was launched late last year to introduce the 60cl PET bottle. The 360 degree campaign captivated the market from start to finish by breaking new grounds with an innovative digital kick-off and disruptive communication which created huge consumer buzz and excitement.
Evident by the number of marketing awards the Long Throat campaign has been winning,it is undoubtedly one of the best campaigns Nigeria has seen in a number of years. Not to mention its originality, one drawn from a local insight. Now that’s real creativity!