On the uniqueness of the brand, Bunmi Wiliams, founder of the company said, “Our flagship product is the Nigerian-themed jigsaw puzzle and the strength of this puzzle is that it further enhances the profile of Nigeria on the world stage in a fun and creative way. It is a powerful tool for children and adults as well and it allows Nigerians at home and in diaspora play a game that teaches about their history and captures attributes and landmarks, which other games currently may not address.”
This programme which will serve as part of a line-up of activities marking the company’s operations within the Nigerian market will also have its Corporate Social Responsibility initiative, Ethan & Harriet Pals, unveiled. Through this project, Ethan & Harriet Toys intends to provide educational facilities as well as train the minds of both young and old Nigerians to think positively about Nigeria and Africa as a whole to get involved in the constructive development of our nation and continent.
A survey carried out by the group found that 82 per cent of Nigerians children in primary and secondary schools have limited knowledge of their country’s history and culture.
With the Federal Government targeting the transformation of the educational sector with modern learning facilities through partnerships with private organizations, stakeholders expect the introduction of the Ethan & Harriet range of educational toys to build a sense of national pride among children.
Raising expectations for the event, Bunmi said, “Ethan and Harriet is excited to be making this entry to the Nigerian market at a time where our children need to be taught proactively about their history. By officially unveiling our flagship products, we are bringing to light the importance of Ethan & Harriet’s heritage value proposition and highlight its benefits pertaining to education, youth development and tourism,” she said.