Big & Beautiful: The Lives Of Plus-Size Ladies

Plus size women are generally socially frowned upon and openly shunned by people especially those in the fashion industry, modeling agencies and even in dating.

In the African setting, obesity in women is endemic given that socio-cultural practices, carbohydrated tropical foods and other factors lead to it. In many cases, the ‘fattening room culture’ practiced by people of Efik/Ibibio descent in Cross River/Akwa Ibom states for marriageable brides comes to bear; while the Igbo and Yoruba people see huge waist lines in women.

Besides, African women have the tendency to blow up after child birth and in some cases, acknowledged by some as evidence of healthy living. Over time, plus size ladies have come to be psychologically ostracized and become a social issue and subject of discourse among health and well-being experts, giving room to debates and seminars on how to change the perception about being plump. Modeling agencies and fashion designers are not left out in this changing narrative redirecting the mind on how big beautiful and bold a plus size woman can be.

The commercial view that all women seen as trendy should be very thin in order to be fashionable is fading as more women embrace their plus-size and curvy figures.

Also, modeling agencies have come to terms with accommodating and featuring plus size women in their shows and fashion runways. Currently, it is fashionable to see a plus size cute model at events as ushers. Needless to say that there’s a new movement in the fashion industry – an industry that once shunned plus size and larger women is now expanding to welcome bigger and bold women.

Curvy vs Plus Size: For Jennifer Enujiugha, the Anambra born Nollywood actress, model, choreographer and crowned queen, ‘Miss Curvy Nigeria Top Model’; “Plus-sized women and models are not appreciated as they ought to be in Nigeria..."

As put together by Vanguard's Josephine Agbonkhese & Chris Onuoha.